Design Thinking Corporation Deployment
Design Thinking is the philosophy where innovation is conducted in a systematic way. This methodology can be easily implemented into flexible companies like startups but does it work in big companies? I am the teacher of the Develop your Innovation — Certified Design Thinking Bootcamp and due to the Udemy for Business program, I have contact with many corporate students. I will share my insights based on around 1000 projects and <10K students. Additionally, I will add my thoughts from work in LG Chem (LG E&S). I will do not dive into deep Design Thinking details but I will share the deployment take-away ideas.
Design Thinking in a nutshell
Design thinking (DT) is the iterative process of highly segmented activities. It covers numerous useful tools for idea generation and testing. The client`s feedback is the core of DT interaction. Sometimes we can think that our solution will hit the market, and get rid of the issues of the target group. The brutal reality verifies our ideas. The product we created can be a kind of masterpiece, we made all functionalities with what we suppose the target group needs but actually audience needs something really different.
To avoid a similar scenario Design Thinking helps us to be close to our target group. We have to listen to what they need.
